Women have long played a transformative role in K-12 education, yet leadership positions in private and independent schools have often been male-dominated. This Women’s History Month, we honor the trailblazing women who have broken barriers as heads of school, admissions directors, and marketing leaders—driving innovation, fostering inclusive communities, and shaping the future of education. Learn how schools can support and empower more women in leadership.

Most parents won’t inquire on their first visit to your website. Retargeting helps keep your school top-of-mind, building trust and guiding families toward enrollment. Discover how to use this powerful strategy effectively.

Even with full enrollment, your school’s marketing shouldn’t stop. A strong, ongoing strategy strengthens your brand, keeps families engaged, and ensures long-term success. Learn why continuous marketing is essential—even when every seat is filled.

We now live and work in the era of ChatGPT and if you haven’t started using this yet in your everyday life, you are missing out! While this new technology is a game changer in many ways, users are quickly realizing that the results they get out are only as good as the prompts they put in. In this blog post, we'll share some specific prompt tricks on how to get the best results saving you time and energy in your day to day.

In today’s competitive educational landscape, parents and students have more options than ever. Whether day or boarding schools with advanced programs or specialty institutions such as language-focused or therapeutic schools, showcasing what makes your institution unique is essential to attracting the right families.

How can schools effectively highlight their strengths and create a compelling narrative? This blog will introduce key strategies to help your school stand out and draw families who are a perfect fit for your offerings.

Geofencing. If it is not in your enrollment marketing toolkit, it needs to be! A game-changing digital marketing tool for K-12 private schools, geofencing can be a highly effective strategy for targeted advertising. Let’s Dive In!

Discover why multi-platform marketing is crucial for schools during enrollment season. Learn how Schoolcraft Digital's expert strategies can elevate your school's visibility and drive admissions.

The thought sharing and community visions that were practiced on my campus as a youth would later be recognized as practices that bind all schools as an industry, helping them grow to new heights in times of success and maintain during times of crisis. As an admissions representative at an independent boarding school, I had the opportunity  to travel around the globe with many admissions professionals from different schools that set the examples of relationship building and thought sharing that will be highlighted in this post.