S2E4 A Tuition Reset for an Enrollment Rebound

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hey good day to you uh welcome to the

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open house show with Jesse Meadow but

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we've got a great guest for you today

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that the Jack Sweeney

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assistant head of school for advancement

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at the new school

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um a few years back we did a tuition

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reset campaign and talked about that on

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our podcast uh you know today we're

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going to bring him on we're going to

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talk about

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um you know refresh our memories on that

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old campaign and then obviously get

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caught up what's been going on since and

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and how are things looking uh over at

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the new school so without further Ado

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let's bring him on Mr Jack Sweeney how

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are you sir doing well Jesse how are you

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good good I can't complain you know I I

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keep having these meetings and talking

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with everyone uh all over the country

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and you know down here in sunny Florida

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we're just we just live a totally

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different world down here every time we

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talk to somebody and they're freezing

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and Ice storms and schools snow

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cancellations so you know I can't

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complain we're still we're in 80 degrees

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it's almost Beach weather you're living

0:56

the dream excellent well I appreciate

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you coming on again uh real quick for

1:01

anyone that that might not know you know

1:03

tell us a little bit about yourself tell

1:04

us a little bit about the new school as

1:05

well

1:06

yeah so

1:08

um I am currently the assistant head of

1:11

advancement at the new school so

1:12

enrollment uh development Communications

1:15

kind of falls under my umbrella um I've

1:18

been in Independent Schools I guess it's

1:19

23 24 something like that years now uh

1:23

so

1:24

um you know really spend a lot a lot of

1:27

my time a lot of my career and

1:28

Admissions and so this is kind of a new

1:30

role for me over the last couple years

1:32

so uh uh but as far as experience

1:35

working at boarding schools day schools

1:37

all that has come up has come across in

1:40

my my uh I hope my young career uh the

1:44

new school is located in Fayetteville

1:46

Arkansas it's 51 51 years old uh started

1:49

as an early childhood uh and then they

1:51

started adding grades every year

1:54

and we had our first graduating class

1:56

four years ago so uh we're now a 12

2:00

month all the way up to uh 12th grade uh

2:03

you know current enrollment right now is

2:05

about 458 so uh you know everyone's good

2:08

on that uh we're located in Northwest

2:10

Arkansas which is the home of Walmart

2:13

and Tyson and JB Hunt and some of the

2:16

other suppliers and buyers for those

2:18

companies so

2:20

um it's one of the fastest growing areas

2:22

in the United States if you take a look

2:24

at some demographic data

2:27

wow that's incredible

2:28

um you know I can imagine with the boom

2:31

of of uh those companies coming through

2:33

as they grow so does the you know the

2:36

town there

2:37

um that's that's interesting area big

2:38

opportunity there for you guys I hope

2:40

you can uh continue to make space for

2:42

all those new uh students that come

2:44

through

2:45

um you know I appreciate you taking the

2:47

time refreshing us on yourself in the

2:49

school you know giving a little feedback

2:51

and refresher on uh the tuition reset

2:54

campaign itself you know uh lead us up

2:56

to that decision you know what what were

2:58

some what were some of those major

2:59

factors in

3:01

um you know pulling the trigger and

3:02

actually going through and making the

3:04

proposal and getting everything approved

3:06

to to do a tuition reset yes you almost

3:09

have to go a couple years back and uh so

3:11

I this is my fifth year here and uh my

3:14

first year uh we had an interim head and

3:17

tuition

3:18

um was raised eight percent and we we

3:20

had a very high electrician uh uh I'd

3:24

say problem and so

3:26

um after that that we you know kind of

3:28

tried to figure out how to get out of it

3:29

we had a new head come in uh Nancy Lane

3:32

has been great uh she

3:35

um heard the board uh in the admin team

3:37

we raised tuition one percent that

3:39

following year and enrollment was

3:41

growing but it wasn't really uh growing

3:43

at the pace that we needed to uh I first

3:46

I've known Jesse for Jesse for a long

3:48

time

3:49

um but then the pandemic happened and

3:51

you know no one knew what was what the

3:53

world was going to be like and that's

3:55

when I started working with Schoolcraft

3:57

to really get people who were sitting at

4:00

home and weren't allowed to go anywhere

4:01

or weren't able to go anywhere and so we

4:04

were able to come in about 3 30 that

4:07

year in enrollment total enrollment

4:09

um and then uh going into that that

4:13

actual year uh taking a look at tuition

4:17

um I brought uh I did a lot of research

4:20

did a lot of demographic research did a

4:22

lot of research on schools that have

4:23

used the tuition reset and

4:25

I walked into the head's office in the

4:27

CFO and said what do you think and I

4:30

think at first they thought I was crazy

4:32

but the more we talked about it the more

4:36

the more we did investigating and

4:37

research we decided it was a good move

4:40

to good move and maybe we should present

4:42

it to the board and um kind of the same

4:44

reaction you know you don't you don't uh

4:47

you don't go down in price

4:50

um in the in the world we live in right

4:51

now but uh they decided to give it a

4:53

shot and

4:54

really um it was the best thing for the

4:57

school so we reset tuition uh back where

5:00

it was five years in 2000 what was that

5:03

2021

5:05

um and uh

5:08

the next part of that was all right now

5:10

we need to get the word out and we

5:12

just you know I spent a lot of time uh

5:14

on Zoom calls and phone calls and and uh

5:18

we were able to uh get a plan together

5:20

and uh definitely spend our marketing

5:23

money in a very

5:25

in a very good place and and uh trying

5:28

to get as much for the banging as much

5:30

as we could out of the bank for a buck

5:31

for sure

5:33

yeah no absolutely we did spend a lot of

5:35

time and and and and when I say you know

5:38

uh

5:39

being on this side of things uh and and

5:42

being able to uh still have that

5:45

creativity and that spark and that

5:46

conversation back and forth hey you know

5:48

what about this for an idea

5:50

um you know we have this capability why

5:52

don't we try this with it I mean that

5:53

that was so much fun in that campaign

5:56

um and obviously you being so active uh

5:58

knowing the needs of the school knowing

6:00

your audience uh much better than I uh

6:03

you know adding that creative spark with

6:05

knowing what our capabilities were and

6:06

hey why don't we take things in this

6:07

direction and we built it out and boom

6:09

we launched it and you know being

6:11

digital obviously you know has a ton of

6:13

advantages as far as you know analytics

6:15

real-time reporting being able to Pivot

6:18

and optimize right in

6:19

um in in real time uh but you know I

6:23

guess you know what was some of your

6:25

biggest impetus on on on deciding to do

6:29

basically a 100 digital campaign as far

6:32

as the Outreach is concerned

6:34

yeah I mean the school uh before I got

6:36

here and probably the first couple years

6:38

spent a lot of money on you know print

6:40

and and ads and newspapers and you know

6:43

mailers and the world we live in um

6:47

you know that's just that it's not going

6:50

away but it's not something that that uh

6:52

that you see often and the way you know

6:55

we when we talked it was really about um

6:58

how do we get into people's phones how

6:59

do we get into people's social media

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accounts and we had a pretty good social

7:04

media presence but we probably weren't

7:05

reaching everyone that we needed to

7:07

reach and so uh really uh you taught me

7:10

a lot of things about geofencing and and

7:13

you know keywords and all that and so um

7:17

it just made sense if we were going to

7:19

spend

7:20

spend the money we were going to spend

7:22

it in a way that would get our name out

7:25

and you know to be in a community for 51

7:28

years and people not you know because

7:30

we're called the new school they think

7:31

we're like brand new

7:33

um they didn't even know who we were and

7:35

yeah and so we really had to try to get

7:38

that out to as many people as we can the

7:40

school traditionally was really word of

7:42

mouth and with covet and everything Word

7:45

of Mouth wasn't necessarily working the

7:47

way uh it had in the past so we had to

7:50

be creative and uh digital was the way

7:52

to go and uh we haven't looked back

7:54

since

7:55

yeah I mean it's it's a huge Advantage

7:57

especially when you talk about you know

7:59

that that common theme of you know how

8:01

do we get into their phones and get in

8:03

front of new families uh especially with

8:05

your area you know I remember uh and

8:08

this probably would go for anyone that

8:09

has kind of a large business or a

8:11

growing area

8:12

um you know that that new movers

8:14

demographic uh was a huge hit you know

8:17

obviously they're gonna be completely

8:18

new to the area and know nothing

8:21

um and while word of mouth is is always

8:23

going to be a key factor for you know

8:25

any Independent School

8:27

um getting out there in front using

8:28

contextual targeting who's new in the

8:30

market you know for you guys I mean

8:32

we're talking 12 months old we're

8:34

geofencing uh birthing centers uh

8:36

planting seeds really focusing on that

8:39

long-term growth which was amazing you

8:41

know I guess from your end

8:43

um were there any major surprises in the

8:47

results of that campaign

8:49

um you know is there anything that kind

8:50

of stood out like man I really didn't

8:52

expect this to happen

8:56

I don't think so I think you know the

8:58

the part that that

9:01

I didn't I I wasn't I guess I wasn't

9:02

expecting it to happen that quick and

9:04

for the tours and you know the

9:07

applications and everything just started

9:09

to you know

9:10

my day's got a lot busier and uh my

9:14

staff's days got a lot busier and it was

9:16

just a surprise because I thought I

9:18

would have taken taken some time

9:20

um and obviously you know we were we

9:21

were dealing with uh maybe we're a small

9:23

school and

9:25

um you know the the pandemic and and

9:27

people wanting their kids to be safe and

9:28

making sure that they're open so we had

9:31

to do a lot of things right on the back

9:32

end and I think you know the the head

9:35

and the administration really uh made

9:37

that possible and just watching it kind

9:41

of take off and to be where we were you

9:44

know I would say probably like April May

9:48

was encouraging

9:50

um and we just kept on going so you know

9:52

to be at 3 30 and then

9:55

jump up to about I guess it was 380 the

9:58

next year

9:59

um and you know like I said now we're at

10:02

four well we're at 4 20 last year so now

10:04

we're at 458 the goal that next year is

10:06

480. uh so we just got to continue to

10:09

move it along and I think the important

10:11

part too was it wasn't you know we were

10:13

attracting new families we're getting

10:14

tours we're getting applications but it

10:15

was really putting a a emphasis on

10:18

community and retention and keeping

10:21

those as well I've said this probably a

10:23

million times it's it's more expensive

10:26

to go find a new family than it is to

10:27

retain uh an old one but you know when

10:30

you have we live in the area that we

10:32

live in and people are moving in and out

10:33

you need those new those new prospects

10:36

and um you know get them in into the

10:39

door and I've said this before I think

10:40

if we can get them through the doors

10:42

take give him on a tour we're not going

10:44

to be batting a thousand but we're going

10:46

to be pretty close

10:47

yeah getting them on campus uh you know

10:50

having them experience it in more of a

10:52

feeling I feel the campus feel the

10:54

energy it's so key and it's very

10:57

difficult to turn away from if you're

10:58

you know parents uh you go on you get

11:00

impressed it's like okay how do we not

11:02

come here

11:04

um you know kind of situation and you

11:06

know I I like that you touched on the

11:07

the growth in the years after and that's

11:10

obviously the main point of the podcast

11:11

so uh you know tell us a little bit I I

11:15

know we did that tuition freeze you know

11:17

how important was that decision you know

11:20

when we're talking about the long-term

11:23

um impact that the tuition reset

11:25

campaign had

11:26

yeah so I've seen schools that have done

11:28

uh or in my research I saw schools that

11:30

have done the the tuition reset and then

11:32

the following year just you know

11:34

increased tuition to make up for the

11:36

previous year and we were growing

11:39

pretty you know we were growing at a

11:42

pretty good rate that we didn't want to

11:43

slow down we wanted to continue using

11:45

the momentum and so to come in to come

11:48

in with a freeze

11:49

um was bold I think probably even almost

11:52

as bold as the the uh reset uh because

11:55

you know teacher salaries and programs

11:59

and everything like you have to

12:00

everything you have to think about but

12:01

when when the board agreed to do it it

12:04

the tuition freeze it just it just it

12:07

added a lot of momentum and and got

12:10

people like saying okay you know we know

12:12

something's going to come along where

12:13

we're going to have to raise tuition

12:14

like parents and stuff but you know

12:16

we're okay with one more year and and we

12:18

made it and and then we were able to do

12:20

what we did this year which was raise

12:21

tuition four percent so

12:24

um

12:24

you gotta you gotta try not to make up

12:27

all of the money that you the potential

12:30

Revenue that you might lose with a reset

12:31

or a freeze in that following year you

12:34

gotta do it in uh you know steps for

12:37

sure no definitely and and you know I

12:40

really like the focus

12:42

um from you know obviously the

12:43

administration of the school uh yourself

12:45

driving that ship to uh you know all the

12:48

powers that be the board getting on on

12:50

for like better where it's bored

12:52

um with that decision because it's

12:54

difficult you know one is difficult to

12:56

do the tuition reset in in general and

12:57

then okay well now we're going to do a

12:59

couple more years of of you know not

13:01

increasing that Revenue uh it's scary

13:04

when you're trying to run things but at

13:05

the end of the day

13:06

I would imagine any school that does

13:08

this it's it's really about the

13:10

community it's really going to be about

13:11

messaging to them and trying to meet

13:13

their needs and and the in the reality

13:15

of you know where independent uh School

13:18

tuition is in comparison to inflation

13:20

and and uh wages and such so you know

13:24

that being said uh it almost is if you

13:27

if you don't do it that way it's almost

13:29

like you're giving ammunition to the

13:31

community that all the messaging and and

13:33

all the things that you said about

13:35

hearing them and trying to meet their

13:37

needs wherever they you can uh is all

13:39

for not and it almost kind of puts an

13:41

immediate sour taste in their mouth for

13:43

um so it was really encouraging to see

13:45

not only that you did it

13:48

um but you know uh the results of year

13:51

uh year in and year out growth

13:53

afterwards you know I guess talk a

13:55

little bit about that what did that

13:57

enrollment look like uh you know that

13:59

first tuition freeze year

14:00

um and obviously with retention too

14:03

um you know and then that's that that

14:04

last year

14:06

um last year actually because this is

14:08

the first year you're doing that that

14:09

increase so you know tell me how that

14:11

that looked and obviously that kind of

14:14

goes along with that Community feedback

14:16

what were the parents the the saying

14:18

about this and how they felt about

14:20

things

14:21

yeah I mean and I think a lot of it you

14:23

know you can put tuition aside and

14:25

tuition increases you know we had to get

14:27

a lot of things right with the community

14:28

with pro pro programmatic you know

14:31

program and academics and Athletics and

14:33

arts and all that so that people uh felt

14:35

uh that this could be a place that they

14:37

wanted to be and have their kids at and

14:40

so

14:41

um you know to see us go from 3 30 to uh

14:45

right around 380 and then 420

14:49

um and then last year with the tuition

14:51

freeze to go to 450 458 uh you you just

14:55

see the the amount of growth now we

14:58

we're able to you know look back and see

15:01

the trends and see the the uh the the

15:05

data tells the story the data is lie and

15:07

it's telling us you know that we we need

15:09

to continue to uh build on those build

15:12

on that Community build on the program

15:13

build on everything that we were doing

15:15

and in the end of the day you know if we

15:17

were to just raise tuition uh to get out

15:20

of the freeze or get out of the reset

15:23

um you know what are we talking about

15:25

we're talking about you know kids that

15:26

families that only stay for one year

15:28

because you've raised tuition for two

15:29

years because and then you did this and

15:31

so it was for the longevity of the

15:33

school you know we always say for the

15:35

next 50 years since we're 50 you know 50

15:37

plus years old you know how are we going

15:39

to keep this place you know uh going so

15:42

it

15:43

you can see the path and you know if you

15:46

look at like where we are for 2324 with

15:49

the tuition increase now

15:51

um you know we're ahead of where we were

15:53

last year at this time and you know

15:56

we've got we've we're going to find 30

15:57

more students and so uh eventually you

16:00

know uh I'm hoping in what by the start

16:02

of school in August will be at that 480

16:04

Mark or a little bit over it and um

16:07

nothing is slowed down though that's

16:09

that's the important part the tours are

16:11

still you know flown in the applications

16:14

um word of mouth has come back a little

16:15

bit you know this is what we're doing

16:17

this is where where they're at and uh

16:20

you know making sure that value

16:21

proposition that value added is is up up

16:25

front and in front of people as they

16:27

make decisions

16:29

um and we've got some challenges coming

16:30

coming up coming across you know not

16:32

every state has the challenges that

16:35

Arkansas has or we're about to have with

16:37

school choice and you know minimum uh

16:40

teacher faculty or faculty staff wages

16:43

um and so we've got a you know we're

16:46

always uh we're always the target's

16:48

always moving

16:49

yeah I mean I guess there's an

16:53

interesting point to touch on I mean

16:54

what a perfect time uh for your school

16:58

to really gather that Community Trust

17:00

um you know really get that word of

17:01

mouth going because in the end it's

17:03

going to be more difficult

17:06

um you know you're just going to have

17:07

more competition with that school of

17:08

choice and the different options that

17:10

are going to be there that some states

17:11

are going through uh you know down here

17:13

in Florida obviously we've had a huge

17:15

boom of charter schools and such and you

17:17

know depending on what your your

17:20

um your local area is you know you might

17:22

have actually very good Public School

17:24

options

17:26

um that you know there's no real reason

17:28

academically that you would need a uh

17:31

you know a private school an independent

17:32

school

17:33

um as an option so to really build that

17:35

and start to see the numbers especially

17:37

this year you know where you have the

17:39

the real increase the four percent

17:40

increase and you're already ahead of

17:41

where you were before things have not

17:43

slowed down the messaging and the word

17:46

um from and the feedback from the

17:48

community is still positive

17:50

um you know that's that's a real strong

17:51

thing to to go into this enrollment

17:53

season with and I will get that extra 30

17:55

kids too

17:56

um now you know one thing I did have in

17:59

correlation to you know last question

18:00

here in correlation to

18:03

um you know the the the normal growth

18:06

for your area you know how has the

18:08

growth of your enrollments matched at or

18:11

exceeded that you know or you know

18:13

typically

18:14

um you know the data that you're

18:15

researching you know definitely with the

18:16

tuition reset and continuing to research

18:18

as we you know every year go into a new

18:21

admissions title

18:23

um you know how is that compared stacked

18:25

up you know

18:26

um with how people are moving into your

18:28

area are you guys exceeding

18:30

um what you should be doing

18:32

well we're running out of space for sure

18:35

um in our early childhood and our K

18:37

through four

18:38

um which there's just there's not a lot

18:41

of room left and so the idea that you

18:44

know wait lists are going to end up

18:45

happening which is is great to have

18:48

um but

18:49

you know now you have an opportunity to

18:50

get in a kindergarten first second you

18:52

know

18:53

hopefully maybe it might be where you

18:56

have to get in in at three or four or

18:59

two years old or even before you're born

19:01

so the the growth of the area is not

19:04

slowing down

19:06

um you know there's only two Independent

19:08

Schools in Northwest Arkansas we're the

19:09

only one from 12 month all the way to

19:11

12th grade there's one from up north at

19:13

six to twelve so there's not a lot of

19:15

options I mean there's a charter school

19:17

that opened up is opening up down the

19:19

street

19:20

um you know and then obviously some of

19:22

the public schools are really good in

19:24

Arkansas like we have some of the top

19:25

public schools in the whole state and so

19:27

really

19:29

um finding a a an independent school and

19:33

it being us is you know we can't we're

19:37

not going to have the room for everyone

19:38

that's moving to the area so there's

19:40

there's a growth potential

19:42

um

19:43

uh Forest like ours

19:45

um in this in this region and so we just

19:48

have to figure out you know

19:50

what's next you know where where where's

19:53

where are these kids you know where are

19:55

these kids going to go and we don't

19:57

you know we don't want to force them to

19:59

go to public school and then when I say

20:01

Force I mean that's the only option they

20:03

have left or that's the only option they

20:05

have after living in San Francisco or

20:07

New York or Florida and and uh you know

20:10

they their kids have spent their whole

20:12

time at Independent Schools

20:14

um I you know I still think that our

20:15

real competition is public schools and

20:17

and trying to get families to understand

20:19

why

20:21

why choose you know why choose an

20:23

independent tuition charging school when

20:25

I have one right across the street or in

20:28

our neighborhood yeah that's that's

20:30

always the big question is the why why

20:32

Independent Schools why party school

20:33

live Day School why this school

20:36

um and and making sure that you're being

20:38

proactive uh you know we talk about this

20:40

a lot

20:41

um you know in in our in our company is

20:43

you know being proactive on you're

20:46

you're in the research uh stage uh of of

20:49

parents of today there are digital

20:51

natives they're going to be looking

20:52

things up you know what are you doing to

20:54

be proactively in front of them and

20:56

showing them why what is that story that

20:58

you guys provide you know what are the

21:00

differences

21:01

um in outcomes

21:02

um you know whether that's social

21:04

emotional academically you know college

21:06

placement there's a variety of different

21:07

things that you know depending on which

21:09

school it is so making sure you're

21:10

proactive about that and

21:12

um you know along that point obviously

21:13

we always like to end the show with uh

21:15

you know some insights on your end

21:18

um and it's actually a perfect uh um you

21:20

know little segment way into you know

21:22

what do you think the biggest Trends

21:24

enrollment are going to be um you know

21:25

this could be product softwares what do

21:27

you think is going to happen in 2023

21:29

here with enrollment

21:31

you know it's it's interesting I mean

21:33

you and I have had many conversations

21:34

about like what what's the hottest thing

21:37

out there and you know what's the new

21:38

marketing tool and you know you guys do

21:41

a great job of keeping schools like us

21:43

or people like me up to speed on things

21:46

so

21:47

um I think digitally you know it's going

21:50

to continue and and that's the way the

21:51

world's going it's getting like I said

21:53

before getting into people's phones

21:54

getting into their social media accounts

21:56

uh their habits their behaviors

21:59

um it's also about

22:01

um you know the generational Gap and and

22:04

where we are with that and trying to

22:06

figure out how we do reach that

22:07

generation that

22:09

um you know doesn't doesn't think about

22:11

spending their money in when there's

22:14

when their child's two years old to come

22:15

to An Early Childhood you know like a

22:17

school like ours and so uh it'll be

22:20

interesting to see uh in a Day School

22:23

Market how we continue to uh evolve and

22:27

you know I always say you you know

22:28

Admissions and enrollment in

22:31

advancements not one year out two years

22:33

out it's often five to ten years out

22:36

where you don't have to have the answers

22:37

for five years or you know 10 years but

22:40

you got to start thinking okay like

22:41

what's happening to the economy what's

22:43

happening in politics what's happening

22:45

in your state government and uh and

22:48

what's happening in other schools and

22:50

you know try to

22:51

try to at least get one foot ahead of

22:54

the other before

22:56

um you know it's too late it's so much

22:58

easier to to act than react and and be

23:02

Forward Thinking and so that's one of

23:04

the things that you know we're talking

23:05

about now is you know what do we have to

23:07

do next like what is the next you know

23:09

we have a strategic plan that's gonna

23:12

you know hopefully be published this

23:13

summer and you know what what is the

23:15

next five years look like

23:17

um how are we gonna how are we gonna

23:18

Define ourselves how are we going to set

23:21

ourselves above and beyond

23:23

um the the marketplace in Northwest

23:26

Arkansas or the region um so people when

23:30

they think oh you know I gotta go I

23:31

gotta move to benville to work at

23:33

Walmart you know the new school is the

23:36

first thing that comes to their mind

23:37

yeah yeah and uh you know that's that's

23:40

always uh trying to stay ahead of the

23:42

game there that's that's always the best

23:43

and I gotta say personal experience you

23:45

know

23:46

when you act for me it's so it's it's

23:49

there's so much opportunity

23:51

um that it's kind of exciting you know

23:52

you're trying to build this out and try

23:53

to think ahead and be creative and um

23:55

it's exciting when you're act when

23:56

you're reacting you know you're under

23:58

the gun it's a little bit more stressful

24:00

so you know you're still making

24:01

decisions

24:02

um and more or less the same decisions

24:04

but you know uh going into it with time

24:07

uh excitement opportunity rather than no

24:11

time stress uh you know it's always a

24:13

lot better to be a little bit proactive

24:15

and and Jack you are the uh the king of

24:18

that I really appreciate you coming on

24:20

and talking to us about that

24:22

um and everything that you've done there

24:23

I'm interested in the next uh you know

24:25

two years to see how things are going

24:28

um and and where things are at for you

24:29

uh because I I can only imagine that

24:32

you'll always have some story

24:34

um of something you've done or or been

24:36

influenced to do uh that's that's gonna

24:38

be newsworthy for sure

24:40

um that seems to follow you along

24:43

I appreciate you Jesse I appreciate

24:45

Schoolcraft I mean everything you know

24:47

you guys have done for us and continue

24:48

to do and you know even the uh if it's

24:51

not about work it's the conversations

24:52

that we get to have about you know

24:54

what's what's going on in the world

24:56

that's right that's right always

24:58

important to have Well Jack I appreciate

24:59

it thank you so much for taking the time

25:01

with us today and uh best of luck with

25:05

this uh new enrollment season all right

25:07

thank you Jesse

25:09

that'll do it for us today I hope you

25:10

enjoyed the conversation if you want to

25:12

see this episode in its entirety uh you

25:14

can go to schoolcraftdigital.com under

25:16

our resources page we're also going to

25:18

be on any uh the audio version on any of

25:20

your local podcasts Spotify Pandora uh

25:24

Apple uh podcast anything that you

25:26

listen to We are available there as well

25:28

so until next time I bid you a do thank

25:31

you very much